Welcome to Sour Grapes
Sour Grapes is an online wine retail platform with sustainability values at its core – from the packaging and delivery, down to the wine itself.
Founded in 2020, in the wake of a national lockdown, by the team behind Another? - a multi award winning self-service wine bar in the centre of Nottingham. Having seen a gap in the market when in search for sustainably produced wine the idea behind Sour Grapes was born.
"It started from a personal journey into sustainable living, I made changes in what I ate, what I bought and how I lived. When looking to drink more sustainable wines I found the information lacking or non-existent and I wanted to change that." (Sam, the owner of Another?)
Behind The brand
"It is no longer good enough to be causing environmental harm we need to be supporting environmental healing. As customers we can not continue to consume products which cause damage to the world"
"It started from a personal journey into sustainable living, I made changes in what I ate, what I bought and how I lived. When looking to drink more sustainable wines I found the information lacking or non existent and I wanted to change that."
A wealth of knowledge and experience within hospitality gives Sour Grapes a unique perspective on wine consumption over its competitors. Understanding how, why and when customers drink wine allows a very focused and driven product portfolio.
A growing trend in the demand for sustainable products is the driving force behind the brand, alongside the demand for affordable wines, after all nothing tastes better than value.